This article aims to examine the challenges faced by sports startups in achieving long-term success and to provide recommendations for overcoming these challenges. The study recognizes that in order for a small or medium-sized sports business to achieve sustainability, it must do more than just...

Globalisation affects not only politics and the economy, but also sport, which has become significantly more international, competitive and financially powerful. This is particularly advantageous for most consumers or spectators. Especially top athletes benefit, while not so good athletes can...