Before launching a real viral marketing campaign, it is needed to design a spreading scheme by simulations. Based on a … the heavy-tailed and PAAA patterns are analyzed. Consequently, a more practical design approach of spreading scheme for …

network theory and modeling into the research of general viral marketing and develops a specific spreading scheme for viral … theoretical analysis is intractable and unmanageable. There are very few reports in the literature on how to design a spreading … scheme for viral marketing on real social networks according to the traditional marketing theory or the relatively new …