In this work, the problem of a company or chain (the leader) that considers the reaction of a competitor chain (the follower) is studied. In particular, the leader wants to set up a single new facility in a planar market where similar facilities of the follower, and possibly of its own chain,...

El problema del líder-seguidor es un problema de decisión secuencial en un mercado sin centros de servicio, donde una empresa, la empresa líder, abre primero sus centros y otra empresa competidora, la empresa seguidora, entra más tarde en el mercado abriendo los suyos. La empresa líder...