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Search: subject:"Stakeholder marketing"
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Stakeholder
7
Stakeholder marketing
6
Marketing theory
4
Marketingtheorie
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3
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3
Marketingmanagement
3
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stakeholder marketing
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Brand meaning
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Business Spanish
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Business network
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Consumer and jobseeker responses
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Destination management
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Destinationsmanagement
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Dienstleistungsmarketing
1
Employer branding
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Facebook;企业对企业服务
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8
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Line, Nathaniel D.
2
Runyan, Rodney C.
2
Chabowski, Brian R.
1
Denktaş-Şakar, Gül
1
Driessen, Paul H.
1
Gonzalez-Padron, Tracy
1
Hillebrand, Bas
1
Huempfner, Lisa
1
Jaufenthaler, Philipp
1
Koll, Oliver
1
Kopf, Dennis A.
1
Luyckx, Dorien
1
Mena, Jeannette A.
1
Poels, Karolien
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Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
Journal of marketing for higher education
1
Journal of media business studies
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The journal of product & brand management
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The service industries journal
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Tourism management : research, policies, practice
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ECONIS (ZBW)
8
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1
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
2
"It adds something and costs you nothing." : news consumers on the value exchange of native advertising and related responsibilities for news media
Luyckx, Dorien
;
Poels, Karolien
;
Smits, Tim
- In:
Journal of media business studies
21
(
2024
)
1
,
pp. 82-107
Persistent link: https://www.econbiz.de/10014511883
Saved in:
3
Stakeholder engagement via social media : an analysis of third-party logistics companies
Denktaş-Şakar, Gül
;
Sürücü, Ebru
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 866-889
Persistent link: https://www.econbiz.de/10012260359
Saved in:
4
Multiple stakeholder market orientation : a service-dominant logic perspective of the market orientation paradigm
Line, Nathaniel D.
;
Runyan, Rodney C.
;
Gonzalez-Padron, …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 42-60
Persistent link: https://www.econbiz.de/10012113566
Saved in:
5
Using
stakeholder
marketing
and social responsibility for new product development in higher education : a business Spanish model
Huempfner, Lisa
;
Kopf, Dennis A.
- In:
Journal of marketing for higher education
27
(
2017
)
2
,
pp. 251-273
Persistent link: https://www.econbiz.de/10011794831
Saved in:
6
The role of organizational learning in
stakeholder
marketing
Mena, Jeannette A.
;
Chabowski, Brian R.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 429-452
Persistent link: https://www.econbiz.de/10011306305
Saved in:
7
Stakeholder
marketing
: theoretical foundations and required capabilities
Hillebrand, Bas
;
Driessen, Paul H.
;
Koll, Oliver
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 411-428
Persistent link: https://www.econbiz.de/10011306306
Saved in:
8
Destination marketing and the service-dominant logic : a resource-based operationalization of strategic marketing assets
Line, Nathaniel D.
;
Runyan, Rodney C.
- In:
Tourism management : research, policies, practice
43
(
2014
),
pp. 91-102
Persistent link: https://www.econbiz.de/10010351366
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