Bui Van Quang; Nguyen Thi Van - In: Journal of open innovation : technology, market, and … 11 (2025) 3, pp. 1-13
This study investigates the influence of store image attributes and consumer green food trust in customer satisfaction … and store loyalty within the context of Vietnam's emerging food market. Grounded in the Commitment-Trust Theory, the Open … incorporates essential dimensions of store image-specifically, product assortment, store environment, sales service, and temporal …