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  • Search: subject:"Store brand (SB)"
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Brand 1 Brand management 1 Corporate Social Responsibility 1 Corporate reputation 1 Corporate social responsibility 1 Corporate social responsibility (CSR) 1 Digital platform 1 Digitale Plattform 1 E-commerce 1 Einzelhandel 1 Electronic Commerce 1 Firmenimage 1 Fixed fee contract 1 Handelsmarke 1 Lieferkette 1 Markenartikel 1 Markenführung 1 Online retailing 1 Online-Handel 1 Platform supply chain 1 Retail trade 1 Social welfare 1 Store brand 1 Store brand (SB) 1 Supply chain 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Cheng, Yonghong 1 Pan, Jiaxin 1 Xiong, Yu 1 Yao, Teng 1 Zhou, Yu 1
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Transportation research : an international journal 1
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ECONIS (ZBW) 1
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Threat or opportunity? : e-commerce platform's store brand introduction in the presence of CSR concern
Cheng, Yonghong; Pan, Jiaxin; Xiong, Yu; Yao, Teng; Zhou, Yu - In: Transportation research : an international journal 198 (2025), pp. 1-19
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