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Year of publication
Subject
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Brand 2 Brand management 2 Einzelhandel 2 Handelsmarke 2 Markenartikel 2 Markenführung 2 Retail trade 2 Store brand 2 Store brand introduction 2 Bargaining 1 Bargaining theory 1 Dual-channel supply chain 1 Empirical analysis 1 Game theory 1 Lieferantenmanagement 1 Lieferkette 1 Power structure 1 Product quality 1 Produktqualität 1 Quality differentiation 1 Retailing 1 Spieltheorie 1 Supplier relationship management 1 Supply chain 1 Verhandlungstheorie 1
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Niu, Wenju 1 Ru, Jun 1 Sethi, Suresh P. 1 Shi, Ruixia 1 Xiao, Yujie 1 Xue, Weili 1 Zhang, Jun 1 Zhang, Lianmin 1
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Published in...
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Omega : the international journal of management science 1 Transportation research / E : an international journal 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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Store brand introduction in a dual-channel supply chain : the roles of quality differentiation and power structure
Xiao, Yujie; Niu, Wenju; Zhang, Lianmin; Xue, Weili - In: Omega : the international journal of management science 116 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014228495
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Cover Image
Channel power shift and store brand introduction
Ru, Jun; Sethi, Suresh P.; Shi, Ruixia; Zhang, Jun - In: Transportation research / E : an international journal 179 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014487477
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