Rego, Arménio; Reis Júnior, Dálcio; Cunha, Miguel Pina e - In: Management Research: Journal of the Iberoamerican … 14 (2016) 2, pp. 130-149
members. Findings The findings show that store creativity predicts indicators of store performance through store potency … nurturing contextual conditions that encourage creativity) may have at least indirect effects on store performance. Originality …