Callaway, Stephen K.; Jagani, Sandeep B. - In: American Journal of Business 30 (2015) 1, pp. 49-71
with formal targets. Finally, product development strategies was associated with all four strategic control archetypes … development strategies (growth), and its product development strategies (innovation). A firm will develop appropriate strategic … control systems according to these chosen strategies. In order to be competitive and balance efficiency, growth and innovation …