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  • Search: subject:"Strategic decision-making framework"
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Year of publication
Subject
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Artificial intelligence strategy 1 Beziehungsmarketing 1 Brand image 1 Consumer behaviour 1 Consumer-brand relationships 1 Customer engagement marketing 1 Customer experience 1 Customer integration 1 Decision 1 Decision tree 1 Entscheidung 1 Grounded Theory 1 Grounded theory 1 Impact 1 Konsumentenverhalten 1 Kundenintegration 1 Machine learning 1 Markenimage 1 Marketing management 1 Marketingmanagement 1 Mind map 1 Relationship marketing 1 Small- and medium-sized enterprise 1 Strategic decision making framework 1 Strategic decision-making framework 1 Strategic management 1 Strategisches Management 1 Technological development 1 Utilization 1
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1 research-article 1
Language
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English 2
Author
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Alvarez-Milán, Agarzelim 1 Felix, Reto 1 Hinsch, Christian 1 Kim, Jong-Seok 1 Rauschnabel, Philipp A. 1 Seo, Dongsu 1
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Journal of business research : JBR 1 foresight 1
Source
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ECONIS (ZBW) 1 Other ZBW resources 1
Showing 1 - 2 of 2
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Foresight and strategic decision-making framework from artificial intelligence technology development to utilization activities in small-and-medium-sized enterprises
Kim, Jong-Seok; Seo, Dongsu - In: foresight 25 (2023) 6, pp. 769-787
strategic decision-making framework of AI strategies for a small- and medium-sized enterprise (hereafter SME), to improve … decision tree, it constructs the strategic decision-making framework containing six AI strategies. Actionable points, strategic … priorities and relevant instruments are suggested. Research limitations/implications The strategic decision-making framework …
Persistent link: https://www.econbiz.de/10014743618
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Cover Image
Strategic customer engagement marketing : a decision making framework
Alvarez-Milán, Agarzelim; Felix, Reto; Rauschnabel, … - In: Journal of business research : JBR 92 (2018), pp. 61-70
Persistent link: https://www.econbiz.de/10011925267
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