PISTOL, PISTOL , Gheorghe - In: Annals of Spiru Haret University, Economic Series 1 (2010) 2, pp. 153-161
The paper aims to highlight the strategic planning role and place in bank marketing, define the concepts of strategic … evaluation). Also, are reviewed organizational and decision levels specific for the strategic planning, higher organizational … planning and marketing planning and the tactical planning, marketing plan and marketing program. <p>In this context, the author …