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Search: subject:"Strategy implementation failure"
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Marketing strategy implementation : why is it so hard?
Morgan, Neil A.
;
Menon, Ajay
;
Jaworski, Bernard J.
; …
- In:
Journal of business research : JBR
190
(
2025
),
pp. 1-18
Persistent link: https://www.econbiz.de/10015419787
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