This study investigates the factors influencing older adults' willingness to subscribe to music streaming services …, focusing on ownership inclination as a mediator. While the adoption of music streaming services among older adults has grown … theoretical and practical insights into how music streaming platforms can attract older consumers by fostering a sense of …

streaming platform subscription intentions. This study analyses 20 Scopus and Web of Science peer-reviewed articles to examine … video streaming platforms. Analyzing these factors can reveal the complex mechanisms that influence users’ platform … applies existing models and frameworks to video streaming platforms, adding to the literature. The findings of this study …