By expanding the theory of planned behavior with Structural Equation Modeling, the objective of the study is to investigate consumer behaviors in the purchasing of fresh food through fresh-food apps and cold chain logistics services usage in Shanghai and Beijing, China. The results showed that...

In today's digital era, it is all the more desirable that all businesses, whether gigantic or minor in operation, should adopt financial technology and grow their businesses within their region and outside of the region. The Micro, Small & Medium Enterprises (MSME) segment is the mainstay of the...

This study aims to examine the determinants of brand loyalty in emerging markets, focusing on smartphone consumers in Bangladesh. The study focuses on identifying the key elements that contribute to brand loyalty and the extent of their impact on customers' commitment to their preferred...

The objective of this research is to determine how proximity between organizations promotes the intensity of relationships and facilitates the exchange of information and knowledge in the relationship between the parent firm and the spin-off and its influence on organizational performance....

Artificial intelligence (AI) has radically changed companies' vision of business development, based on its widespread assimilation in key organisational processes. However, in organisational practice, the implementation of AI has generated major challenges, such as those related to the high need...