Search Results - subject:"Structural equations modeling"

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Can good marketing carry a bad product? Evidence from the motion picture industry

Hennig-Thurau, Thorsten; Houston, Mark; Sridhar, Shrihari - In: Marketing Letters 17 (2006) 3, pp. 205-219

We examine the relative roles of marketing actions and product quality in determining commercial success. Using the motion picture context, in which product quality is difficult for consumers to anticipate and information on product success is available for different points in time, we model the...

Persistent link: https://www.econbiz.de/10005716553

The relationship between market orientation and performance in the hospital industry: A structural equations modeling approach

Raju, P.S.; Lonial, Subhash; Gupta, Yash; Ziegler, Craig - In: Health Care Management Science 3 (2000) 3, pp. 237-247

orientation and performance are conceptualized as being multi-dimensional constructs. Hence the technique of Structural Equations … Modeling (SEM) is used to examine the relationship. Analyses were based on market orientation and performance data obtained …

Persistent link: https://www.econbiz.de/10005716913