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  • Search: subject:"Structurational discourse"
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Year of publication
Subject
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Atmosemiosphere 2 Business-to-Business marketing 2 Networks 2 Social semiotics 2 Structurational discourse 2 B-to-B-Marketing 1 Business network 1 Business-to-business marketing 1 Semiotics 1 Semiotik 1 Social network 1 Soziales Netzwerk 1 Unternehmensnetzwerk 1
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1 conceptual-paper 1
Language
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English 2
Author
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Hwang, Ki-Soon 2 Lowe, Sid 2 Rod, Michel 2
Published in...
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Journal of Business & Industrial Marketing 1 The journal of business & industrial marketing 1
Source
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ECONIS (ZBW) 1 Other ZBW resources 1
Showing 1 - 2 of 2
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Understanding structures and practices of meaning-making in industrial networks
Lowe, Sid; Rod, Michel; Hwang, Ki-Soon - In: Journal of Business & Industrial Marketing 31 (2016) 4, pp. 531-542
-making, storytelling and figuration in more than one discursive repertoire. Originality/value In using a structurational discourse …
Persistent link: https://www.econbiz.de/10014844095
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Cover Image
Understanding structures and practices of meaning-making in industrial networks
Lowe, Sid; Rod, Michel; Hwang, Ki-Soon - In: The journal of business & industrial marketing 31 (2016) 4, pp. 531-542
Persistent link: https://www.econbiz.de/10011496704
Saved in:
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