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Search: subject:"Substantive validity"
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Confirmatory tetrad analysis (CTA)
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Formative construct
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Multicollinearity
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Promotional support
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Redundancy analysis
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Substantive validity
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Jacob, Jayanth
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R. M., Harindranath
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R.M., Harindranath
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International Journal of Pharmaceutical and Healthcare Marketing
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International journal of pharmaceutical and healthcare marketing : IJPHM
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ECONIS (ZBW)
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Promotional support : a formative scale development
R. M., Harindranath
;
Jacob, Jayanth
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 97-110
Persistent link: https://www.econbiz.de/10011705031
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Promotional support: a formative scale development
R.M., Harindranath
;
Jacob, Jayanth
- In:
International Journal of Pharmaceutical and Healthcare …
11
(
2017
)
1
,
pp. 97-110
construct “promotional support”.
Substantive
validity
is performed for identification of items measuring the construct. To …
Persistent link: https://www.econbiz.de/10014796006
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