Sijabat, Rosdiana - In: Cogent business & management 11 (2024) 1, pp. 1-20
(SK) and sustainable purchase decisions (SPD). It also examines the impact of sustainability knowledge (SK) on sustainable … the COVID-19 situation (COV) and sustainable purchase decisions (SPD). The stimulus-organism-response theory was employed … consumers. Findings from this study are critical for understanding the factors that promote sustainable purchase decisions …
