Search Results - subject:"Sustainable value co-creation"

Sustainable Marketing : Strategic Marketing for People, Planet and Profit

Shams, S. M. Riad; Brown, David M.; Hardcastle, Kimberley - 2025

Marketing Dynamics and Stakeholder Value Creation for People, Planet, and Profit -- Product and Service Development for People, Planet, and Profit -- Pricing Strategy for People, Planet, and Profit -- Brand Management, Marketing Communication, and Promotion Management for People, Planet, and...

Persistent link: https://www.econbiz.de/10015340070

Sustainable value co-creation at the Bottom of the Pyramid : using mobile applications to reduce food waste and improve food security

Apostolidis, Chrysostomos; Brown, David M.; Wijetunga, … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 856-886

Persistent link: https://www.econbiz.de/10012607860