Sánchez, Isabel; Curras-Perez, Rafael - In: European journal of management and business economics : … 29 (2020) 1, pp. 54-83
authors study the effects of alternative attractiveness, post-purchase regret, anticipated regret and past switching behaviour … switching behaviour and anticipated regret. Originality/value The main contribution of this study is the analysis of the … determinants of provider switching behaviour that may explain abandonment by satisfied customers, to see if their influence is …