Hung, Phan Duy; Thong, Vu Huy; Tuan, Pham Van; Khoa, … - In: Cogent Business & Management 11 (2024) 1, pp. 1-26
consumers’ switching intention to online channels. In detail, Push refers to limitations of traditional channel at physical … Switching intention, while buying Habits at traditional stores lessens the Switching intention (−0.136). This is the new …