Senooane, Belinda; Wiid, Johannes - In: Journal of marketing and consumer behaviour in emerging … (2023) 2/17, pp. 46-65
discover whether South African children, in their consumption of clothing, engage in symbolic consumption and to identify the … ways in which they do so. Existing studies on children and symbolic consumption have largely excluded African children … symbolic consumption. The article presents the design and implementation of a quantitative empirical study into children …