Search Results - subject:"TACTICS"

Stoyanov, Stoyan; Stoyanova, Veselina - In: Management and organization review : MOR ; the official … 18 (2022) 6, pp. 1197-1227

Persistent link: https://www.econbiz.de/10013536058

Murphy, Daniel - In: Expert journal of marketing 6 (2018) 2, pp. 33-44

Persistent link: https://www.econbiz.de/10012217277

Sun, Ui Young; Lee, Soojin; Yun, Seokhwa - In: Group & organization management : an international journal 49 (2024) 6, pp. 1581-1613

Persistent link: https://www.econbiz.de/10015189998

Kim, Yenee; McFarland, Richard G. - In: Journal of the Academy of Marketing Science 52 (2024) 6, pp. 1780-1804

Persistent link: https://www.econbiz.de/10015192962

Braz, Antonio Carlos; Mello, Adriana Marotti de - In: Management review quarterly 74 (2024) 4, pp. 2121-2148

Persistent link: https://www.econbiz.de/10015194643

Song, Zibin; Chon, Kaye; Wang, Yutian; Wei, Zhen - In: The Cornell hospitality quarterly 65 (2024) 4, pp. 409-419

Persistent link: https://www.econbiz.de/10015156829

Keskin, Halit; Esen, Emel; Bozkurt, Sıddık - In: Journal of marketing analytics : JMA 12 (2024) 4, pp. 761-777

Persistent link: https://www.econbiz.de/10015138133

Kovacheva, Aleksandra; Wiener, Hillary J. D. - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 3, pp. 492-501

Persistent link: https://www.econbiz.de/10015144227

Owens, Trent; Mattson, Christopher A.; Sorensen, Carl D.; … - In: International journal of product development : IJPD 28 (2024) 1/2, pp. 104-129

Persistent link: https://www.econbiz.de/10015065289

Goel, Apoorva; Khan, Nabila; Dyaram, Lata - In: Personnel review 53 (2024) 2, pp. 473-487

Persistent link: https://www.econbiz.de/10014480823

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