Territory branding has been widely spread recently and attracted attention numerous researchers who want to look insight its content composition, methodology and practice of its system usage. The purpose of this article is to show opportunities for religious tourism, to build the brand in the...

В статье исследуется сущность понятия «бренд территории». Критически проанализированы различные точки зрения по данному вопросу. Сформулировано авторское...

This paper investigates the essence of concept “brand of territoryâ€. The various views on this point are critically analyzed. Author’s definition of a brand of territory is formulated. The dialectics of image, a brand and reputation of territory is shown. Differences of image...