Feike, Maximilian; Rösch, Jürgen - In: Decision analytics journal 10 (2024), pp. 1-11
with those in the general platform literature. Our analysis reveals that these characteristics are not exclusive to B2B … ecosystem or joining a B2B platform ecosystem. Especially important is the fact that building on insights from B2C could lead to … wrong decisions and platform failure or unintended outcomes for participants. Thereby the study contributes to understanding …