Search Results - subject:"TPB model"

Graduates' intention to develop live commerce : the educational background perspective using multi-group analysis

Kang, Kyeong; Li, Lifu; Sohaib, Osama - In: Entrepreneurial business and economics review : EBER 11 (2023) 1, pp. 113-126

Objective: This study explores graduates' intention to develop live commerce based on the theory of planned behaviour (TPB) and it analyses influencing factors based on attitude, subject norm, and perceived control aspects. Moreover, it focuses on the impact of graduates' educational background...

Persistent link: https://www.econbiz.de/10014289234

Graduates' intention to develop live commerce: The educational background perspective using multi-group analysis

Kang, Kyeong; Li, Lifu; Sohaib, Osama - In: Entrepreneurial Business and Economics Review (EBER) 11 (2023) 1, pp. 113-126

Persistent link: https://www.econbiz.de/10015576512

A serial mediation model for destination choice intention of hospitality and tourism students in an experiential learning context

Nga Quynh Thi Vo; Hien Thanh Thi Dang; Nhat Thong Thi Nguyen - In: Journal of hospitality and tourism insights 8 (2025) 4, pp. 1436-1457

Persistent link: https://www.econbiz.de/10015373083

Antecedents of electric vehicle purchasing behaviors : evidence from Türkiye

Ramadani, Veland; Armutcu, Barış; Reshidi, Nail; Tan, … - In: Business ethics, the environment & responsibility 34 (2025) 2, pp. 456-472

Persistent link: https://www.econbiz.de/10015331683

Green product consumption behaviour, green economic growth and sustainable development : unveiling the main determinants

Armutcu, Barış; Zuferi, Rasim; Tan, Ahmet - In: Journal of enterprising communities : people and places … 18 (2024) 4, pp. 798-819

Persistent link: https://www.econbiz.de/10015420063

Revenge tourism after the lockdown : based on the SOR framework and extended TPB model

Zhao, Shanshan; Liu, Yanfeng - In: Journal of travel and tourism marketing 40 (2023) 5, pp. 416-433

Persistent link: https://www.econbiz.de/10014369821

Food-leftover sharing intentions of consumers : an extension of the theory of planned behavior

Kirmani, Mohd Danish; Uddin, S. M. Fatah; Sadiq, … - In: Journal of retailing and consumer services 73 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014303167

Revenge buying after the lockdown : based on the SOR framework and TPB model

Liu, Yanfeng; Cai, Lanhui; Ma, Fei; Wang, Xueqin - In: Journal of retailing and consumer services 72 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014252730

Predicting collaborative consumption behaviour : a meta-analytic path analysis on the theory of planned behaviour

Ashaduzzaman, Md; Jebarajakirthy, Charles; Weaven, Scott K. - In: European journal of marketing 56 (2022) 4, pp. 968-1013

Persistent link: https://www.econbiz.de/10013350944

Tourists' travel intention : revisiting the TPB model with age and perceived risk as moderator and attitude as mediator

Wang, Lan-Hsun; Yeh, Shih-Shuo; Chen, Kuan-Ying; Huan, … - In: Tourism review 77 (2022) 3, pp. 877-896

Persistent link: https://www.econbiz.de/10013368784