Hong, Paul; Kim, Seung-Chul; Lee, Ayeon; Kang, Haeun - In: Journal of Enterprising Communities: People and Places … 18 (2024) 5, pp. 1078-1097
Purpose This paper explores the entrepreneurial transformation of Bangtan Sonyeondan or Bangtan Boys (BTS), tracing their journey from initiation through expansion. Despite the global prominence of their music, dance and outreach, many aspects of BTS’s meteoric rise remain underexplored. This...