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Search: subject:"Target group"
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Zielgruppe
3,438
Target group
3,121
Consumer behaviour
1,325
Konsumentenverhalten
1,325
Deutschland
576
Marktsegmentierung
552
Market segmentation
535
Germany
519
Marketingmanagement
506
Marketing management
504
Werbewirkung
460
Advertising effects
459
Marketing
453
Werbung
451
Advertising
439
Beziehungsmarketing
354
Relationship marketing
353
Children
324
Kinder
324
Online-Marketing
322
Internet marketing
317
Elderly people
280
Ältere Menschen
280
USA
256
United States
246
Theorie
223
Theory
223
Jugendliche
214
Youth
214
Brand management
189
Markenführung
189
Social Web
157
Social web
157
Online retailing
133
Online-Handel
133
Holiday behaviour
124
Urlaubsverhalten
124
Verbraucherverhalten
123
Marktforschung
112
Markenimage
109
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Undetermined
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413
CC license
32
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1
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Article
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9
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Article in journal
1,576
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1,576
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623
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623
Graue Literatur
215
Non-commercial literature
215
Hochschulschrift
183
Working Paper
129
Arbeitspapier
128
Thesis
124
Case study
71
Fallstudie
71
Collection of articles of several authors
65
Sammelwerk
65
Aufsatzsammlung
61
Dissertation u.a. Prüfungsschriften
42
Ratgeber
38
Guidebook
29
Bibliografie enthalten
23
Bibliography included
23
Lehrbuch
21
Conference paper
18
Konferenzbeitrag
18
Konferenzschrift
17
Textbook
14
Umfrage
13
Statistik
12
Statistics
10
Conference proceedings
9
Forschungsbericht
8
Reprint
8
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7
Handbuch
7
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6
Government document
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English
2,300
German
1,116
Undetermined
40
French
12
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3
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1
Dutch
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1
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1
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Author
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Hanna, Rema
15
Olken, Benjamin A.
15
Herstatt, Cornelius
14
Wiedmann, Klaus-Peter
13
Pompe, Hans-Georg
12
Sickel, Christian
12
Heinrich, Stephan
11
Hudders, Liselot
11
Kohlbacher, Florian
10
Banerjee, Abhijit V.
9
Pelsmacker, Patrick de
9
Karlan, Dean
8
Thuysbaert, Bram
8
Tröndle, Martin
8
Bakir, Aysen
7
Bauer, Hans H.
7
Puntoni, Stefano
7
Rundle-Thiele, Sharyn
7
Shankar, Avi
7
Walter, Benjamin von
7
Bruhn, Manfred
6
Chawla, Deepak
6
Derval, Diana
6
Drees, Norbert
6
Dupas, Pascaline
6
Ebbes, Peter
6
Hunke, Guido
6
Kremmel, Dietmar
6
Luo, Xueming
6
Muthers, Helmut
6
Pepall, Lynne
6
Petras, André
6
Robinson, Jonathan
6
Siebels, Astrid
6
Skiera, Bernd
6
Soni, Pavleen
6
Wenzel, Eike
6
Zhang, Jianqiang
6
Alatas, Vivi
5
Allgayer, Florian
5
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Springer Fachmedien Wiesbaden
28
Institut für Demoskopie Allensbach
9
National Bureau of Economic Research
8
International Labour Organization (ILO), United Nations
7
Asian Development Bank
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
4
De Gruyter Oldenbourg
3
Fachhochschule Reutlingen / European School of Business
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Nomos Verlagsgesellschaft
3
Springer Gabler <Firma>
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Deutsches Zentrum für Altersfragen
2
Deutschland / Umweltbundesamt
2
Edward Elgar Publishing
2
Eric Cuvillier <Firma>
2
Haufe-Lexware GmbH & Co. KG
2
Institut für Finanz- und Aktuarwissenschaften <Ulm>
2
Meyer-Hentschel-Management-Consulting & Partner <Saarbrücken>
2
Otto-Friedrich-Universität Bamberg
2
Springer International Publishing
2
Steria Mummert Consulting AG
2
Tredition GmbH <Hamburg>
2
Universitätsverlag Ilmenau
2
Verlag Dr. Kovač
2
mitp Verlags GmbH & Co. KG
2
AMACOM
1
ATOUT France <Paris>
1
American Management Association
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien und Tourismus
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Axel Springer AG <Berlin>
1
Axel Springer AG <Berlin> / Marketing Anzeigen
1
Axel Springer Verlag, Marketing Anzeigen
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
1
Bayerische Landeszentrale für Neue Medien
1
Books on Demand GmbH <Norderstedt>
1
Bundesagentur für Arbeit / Regionaldirektion Rheinland-Pfalz-Saarland
1
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Published in...
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Young consumers : insight and ideas for responsible marketers
72
SpringerLink / Bücher
51
Journal of retailing and consumer services
41
Journal of advertising research
35
Journal of advertising : official publication of the American Academy of Advertising
34
Journal of business research : JBR
29
Psychology & marketing
26
International journal of retail & distribution management
25
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
Journal of fashion marketing and management
21
Journal of travel and tourism marketing
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Harvard business review : HBR
20
International journal of consumer studies
20
Springer eBook Collection
20
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Health marketing quarterly
19
The journal of consumer marketing
19
Research
18
International journal of advertising : the review of marketing communications
17
Journal of food products marketing
17
Journal of international consumer marketing
17
Marketing intelligence & planning
17
Marketing science
17
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Tourism management : research, policies, practice
16
European journal of marketing : EJM
15
International journal of hospitality management
15
Journal of vacation marketing : an international journal
15
Journal of marketing communications
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Harvard-Business-Manager : das Wissen der Besten
11
Jahrbuch Seniorenmarketing
11
Journal of hospitality marketing & management
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
The international review of retail, distribution and consumer research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Marketing letters : a journal of research in marketing
10
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Source
All
ECONIS (ZBW)
3,268
USB Cologne (EcoSocSci)
174
RePEc
18
Other ZBW resources
4
EconStor
3
BASE
1
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1
Misleading marketing of unhealthy foods and beverages to children in South Africa as a consumer protection issue
Omoruyi, A. J.
;
Durojaye, Ebenezer
- In:
Journal of consumer policy : consumer issues in law, …
48
(
2025
)
2
,
pp. 105-131
Persistent link: https://www.econbiz.de/10015476873
Saved in:
2
Using segmentation to co-design a healthy eating program
Kitunen, Anna
;
Carins, Julia
;
Isbanner, Sebastian
; …
- In:
Health marketing quarterly
42
(
2025
)
2
,
pp. 163-181
Persistent link: https://www.econbiz.de/10015519560
Saved in:
3
From consuming food away from home to on-the-go consumption : a multi-study exploration using focus groups and fsQCA
Lim, Weng Marc
;
Das, Manish
;
Saha, Victor
- In:
Journal of marketing management : JMM ; journal of the …
41
(
2025
)
1/2
,
pp. 1-45
Persistent link: https://www.econbiz.de/10015526543
Saved in:
4
Differences in advertising's effectiveness across age groups
Mecredy, Philip
;
Stocchi, Lara
;
Feetham, Pamela
- In:
International journal of advertising : the review of …
44
(
2025
)
2
,
pp. 235-262
Persistent link: https://www.econbiz.de/10015531693
Saved in:
5
Model-based co-clustering in customer targeting utilizing large-scale online product rating networks
Chen, Qian
;
Agarwal, Amal
;
Fong, Duncan K. H.
;
DeSarbo, …
- In:
Journal of business & economic statistics : JBES ; a …
43
(
2025
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10015534257
Saved in:
6
Product returns as a reflection of intergenerational differences : a comparison of Baby Boomers, Generation X, Millennials, and Generation Z
Lysenko-Ryba, Kateryna
;
Reveniuk, Marharyta
;
Kauf, Sabina
- In:
LogForum : elektroniczne czasopismo naukowe z dziedziny …
21
(
2025
)
3
,
pp. 419-430
Persistent link: https://www.econbiz.de/10015558331
Saved in:
7
Children preferences for global and local brands : an empirical study drawing on symbolic self-completion theory
Filipovic, Jelena
;
Gorton, Matthew
;
Markovic, Stefan
- In:
Psychology & marketing
42
(
2025
)
6
,
pp. 1456-1475
Persistent link: https://www.econbiz.de/10015463997
Saved in:
8
Microtargeting, voters' unawareness, and democracy
Gils, Freek van
;
Müller, Wieland
;
Prüfer, Jens
- In:
The journal of law, economics, and organization
41
(
2025
)
2
,
pp. 634-653
Persistent link: https://www.econbiz.de/10015459377
Saved in:
9
From consumers to consumption : the socio-technical assemblage of the persona in market segmentation
Syrjälä, Henna
;
Diaz Ruiz, Carlos
; …
- In:
Journal of business research : JBR
194
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015425727
Saved in:
10
Tailoring customer segmentation strategies for luxury brands in the NFT market : the case of SUPERGUCCI
Chen, Qiuying
;
Choi, Beom-Jin
;
Lee, Sang-Joon
- In:
Journal of retailing and consumer services
82
(
2025
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015441209
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