The phenomenon of internet influencers is among the most discussed issues in marketing to children. The amount of time children spend on the internet increases every year, which increases the risk of becoming the target of influencer marketing. Studying the impact of influencers on children is...

This paper studies how restricting data exchange between firms affects market competition in the app economy. The identification exploits iOS's privacy policy update, which limits apps from tracking users across other apps using identifiers. We find that the iOS update reduces startup app...

Our lives are one way or another related to different groups of individuals. All customers come from diverse backgrounds, do not have requirements equally, and are looking to meet their expectations differently. They have uniqueness and requirements in terms of assistance, communication, and...