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Search: subject:"Targeting precision"
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The effectiveness of cross-platform targeted advertising strategy
Zhong, Weijun
;
Zhang, Jianqiang
;
Mei, Shue
- In:
Electronic commerce research
24
(
2024
)
4
,
pp. 2831-2847
Persistent link: https://www.econbiz.de/10015196545
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Distinct role of
targeting
precision
of Internet-based targeted advertising in duopolistic e-business firms' heterogeneous consumers market
Jiang, Zhao
;
Dan, Wu
;
Liu, Jie
- In:
Electronic commerce research
20
(
2020
)
2
,
pp. 453-474
Persistent link: https://www.econbiz.de/10012224110
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