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  • Search: subject:"Technology attitude"
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Year of publication
Subject
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Bandwagon 2 Behavioral attitude 2 Cryptocurrency 2 Digital asset 2 Ethereum 2 NFT (non-fungible token) 2 Technology attitude 2 Blockchain 1 Consumer behaviour 1 Interdependent preferences 1 Konsumentenverhalten 1 Meinung 1 Nachfrageinterdependenz 1 Opinion 1 Virtual currency 1 Virtuelle Währung 1
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1 research-article 1
Language
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English 2
Author
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Cha, Moon-Kyung 2 Lee, Won-Jun 1 Lee, Won-jun 1
Published in...
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Asia Pacific Journal of Marketing and Logistics 1 Asia Pacific journal of marketing and logistics 1
Source
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ECONIS (ZBW) 1 Other ZBW resources 1
Showing 1 - 2 of 2
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Why do consumers buy NFTs? : multi-path of attitude and the bandwagon effect
Lee, Won-Jun; Cha, Moon-Kyung - In: Asia Pacific journal of marketing and logistics 36 (2024) 6, pp. 1374-1392
Persistent link: https://www.econbiz.de/10015210523
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Cover Image
Why do consumers buy NFTs?: Multi-path of attitude and the bandwagon effect
Lee, Won-jun; Cha, Moon-Kyung - In: Asia Pacific Journal of Marketing and Logistics 36 (2023) 6, pp. 1374-1392
Purpose The non-fungible token (NFT) market has been multiplying in recent years. NFTs are tokens stored on a blockchain network based on smart contract technology that can be used to represent ownership of digital assets and cannot be changed like-for-like. With NFTs, all recorded digital...
Persistent link: https://www.econbiz.de/10015340826
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