Nyamekye, Michael Boadi; Martey, Edward Markwei; … - In: Journal of Contemporary Marketing Science 7 (2024) 1, pp. 84-109
drive new technology implementation towards green corporate performance, underpinned by institutional isomorphism. Design … strategy alignment have significant predictive effects on new technology implementation. Cultural isomorphism significantly … technology implementation had a significant predictive effect on green corporate performance”. Meanwhile, the moderation effect …