Qasim, Dhia; Bataineh, Abdallah Q.; Alhur, Mohammad - In: International Journal of Innovation Studies 9 (2025) 2, pp. 165-179
This research examines the impact of customer engagement on the speed of innovation in the Telecom sector in Jordan …, utilizing a structured questionnaire to collect data from 508 employees across major telecom companies in Jordan. The conceptual …, particularly in emerging markets. The study provides valuable insights for telecom companies seeking to enhance their innovation …