Alexander, Katherine C.; Mackey, Jeremy D.; McAllister, … - In: Journal of business research : JBR 189 (2025), pp. -15
The purpose of this paper is to revitalize the study and measurement of social desirability bias in the field so researchers can remedy the methodological ills it was originally meant to address. To improve scholars' ability to mitigate these concerns, we conduct research that enables us to (1)...