Search Results - subject:"Telemarketing"

Assessing the suitability of digital advertising formats for products from diverse business sectors : insights from experts

Zemlickienė, Vaida; Palomo-Domínguez, Isabel; … - In: Contemporary economics 19 (2025) 1, pp. 59-73

Different companies need to spread the word about products; advertising agencies need to make rational decisions, simplify decision-making, find the best alternative, and increase the reach of potential users. While demographic, geographic, etc. factors are recognized when selecting advertising...

Persistent link: https://www.econbiz.de/10015338608

In-app advertising : a systematic literature review and implications for future research

Maddodi, Chetana Balakrishna; Upadhyaya, Pallavi - In: Spanish journal of marketing 28 (2024) 3, pp. 334-355

Persistent link: https://www.econbiz.de/10015190347

A model of mobile app and ad platform markets

Zennyo, Yusuke - In: International journal of industrial organization 97 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10015181861

Amplifying off-site purchases with on-site retail media advertising

Zenetti, German; Pauwels, Koen - In: Journal of interactive marketing 59 (2024) 4, pp. 329-346

Persistent link: https://www.econbiz.de/10015159119

Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors

Vinh Truong - 2024

Persistent link: https://www.econbiz.de/10015138150

Increasing trust and value of mobile advertising in retailing : a survey design, machine learning approach, and blockchain in the trust path

Hajian, Ava; Sadeghi, Russell; Prybutok, Victor R.; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10015097558

Customer recognition and mobile geo-targeting

Baye, Irina; Hanspach, Philip; Reiz, Tim; Sapi, Geza - In: Review of industrial organization 64 (2024) 4, pp. 615-644

Persistent link: https://www.econbiz.de/10014546208

Modelling mobile advertising, consumer response and mobile shopping behavior : a post COVID-19 pandemic perspective

Makudza, Forbes; Masaire, Rosemary Farayi; Makwara, Tendai - In: Cogent business & management 11 (2024) 1, pp. 1-18

This study investigated the impact of five mobile advertising strategies on consumer attention and interest to bolster mobile shopping. The study aimed to promote and enhance mobile shopping acceptance and usage. The stimulus-response of consumer attention and interest was modelled to directly...

Persistent link: https://www.econbiz.de/10015427210

A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps

Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137

Persistent link: https://www.econbiz.de/10014369753

Digital advertising in the age of generative AI

Baek, Tae Hyun - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 249-251

Persistent link: https://www.econbiz.de/10014454748