Fast fashion deliberately targets young consumers' purchase impulse tendencies. It is based on a poor-quality production, high turnover model and has quickly become a major contributor to clothing-related pollution worldwide. This study examines whether reflection tasks can reduce young...

In recent years, the fashion industry invested a reasonable amount of resources into sustainable processes and marketing. However, among consumers, questions persist about the credibility of sustainability communication in online fashion retail. Third-party certification offers a way for fashion...