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  • Search: subject:"Timbre"
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Subject
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Consumer behaviour 6 Konsumentenverhalten 6 Music 5 Brand image 4 Brand management 4 Markenführung 4 Markenimage 4 Musik 4 Timbre 4 Advertising music 3 Marketing management 3 Marketingmanagement 3 Music industry 3 Musikwirtschaft 3 Werbemusik 3 Advertising effects 2 Brand 2 Brand personality 2 Markenartikel 2 Perception 2 Sensory marketing 2 Wahrnehmung 2 Werbewirkung 2 sensory marketing 2 timbre 2 Advertising 1 Classification 1 Ernährungsindustrie 1 Ernährungssicherung 1 Feature clustering 1 Food 1 Food consumption 1 Food industry 1 Food security 1 Gender 1 Gender associations 1 Geschlecht 1 Instrument 1 Lebensmittel 1 Lebensmittelkonsum 1
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Online availability
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Undetermined 6 Free 1
Type of publication
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Article 7
Type of publication (narrower categories)
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Article in journal 6 Aufsatz in Zeitschrift 6
Language
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English 6 Undetermined 1
Author
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Calvert, Gemma Anne 2 Monin Techawachirakul 2 Motoki, Kosuke 2 Pathak, Abhishek 2 Sunaga, Tsutomu 2 Krey, Sebastian 1 Ligges, Uwe 1 Melzner, Johann 1 Meng, Yan 1 Moriguchi, Takeshi 1 Nishii, Mayuko 1 Puligadda, Sanjay 1 Raghubir, Priya 1 Spence, Charles 1 VanBergen, Noah 1 Zhuang, Xuhong 1
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Published in...
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Journal of business research : JBR 4 Computational Statistics 1 Journal of marketing research 1 Psychology & marketing 1
Source
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ECONIS (ZBW) 6 RePEc 1
Showing 1 - 7 of 7
Did you mean: subject:"timber" (2,565 results)
Cover Image
Connotative congruency effect between instrumental timbre and visual design features on consumer decision-making
Sunaga, Tsutomu; Moriguchi, Takeshi; Nishii, Mayuko; … - In: Psychology & marketing 42 (2025) 8, pp. 2136-2165
Persistent link: https://www.econbiz.de/10015464126
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Sonic branding of meat- and plant-based foods : the role of timbre
Monin Techawachirakul; Pathak, Abhishek; Motoki, Kosuke; … - In: Journal of business research : JBR 165 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014331820
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Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul; Pathak, Abhishek; Motoki, Kosuke; … - In: Journal of business research : JBR 168 (2023), pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
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The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann; Raghubir, Priya - In: Journal of marketing research 60 (2023) 5, pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
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The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay; VanBergen, Noah - In: Journal of business research : JBR 156 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
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Interactions between instrumental timbre and consumers' regulatory focus
Sunaga, Tsutomu; Meng, Yan; Zhuang, Xuhong - In: Journal of business research : JBR 121 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012417308
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Cover Image
Feature clustering for instrument classification
Ligges, Uwe; Krey, Sebastian - In: Computational Statistics 26 (2011) 2, pp. 279-291
Persistent link: https://www.econbiz.de/10009149754
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