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Search: subject:"Total Design Method (TDM)"
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certified mail
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questionnaire design
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response quality
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third-wave surveys
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Do Certified Mail Third-Wave Follow-ups Really Boost Response Rates and Quality?
Schmidt, Jeffrey
;
Calantone, Roger
;
Griffin, Abbie
; …
- In:
Marketing Letters
16
(
2005
)
2
,
pp. 129-141
The
Total
Design
Method
(
TDM
) of designing and implementing mail surveys has been shown to achieve high response rates …
Persistent link: https://www.econbiz.de/10005716510
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