Search Results - subject:"Tourism marketing"

The impact of user-generated content on tourist visit intentions : the mediating role of destination imagery

Aboalganam, Khaled M.; AlFraihat, Sakher Faisal; … - In: Administrative Sciences : open access journal 15 (2025) 4, pp. 1-15

This study seeks to investigate the influence of user-generated content (UGC) on tourist visit intentions. This study also aims to explore the mediating role of destination imagery in the relationship between UGC and tourist visit intentions. The findings show that UGC has a significant positive...

Persistent link: https://www.econbiz.de/10015406477

Sustainable tourism marketing through destination image : an AHP approach for UNESCO creative cities in gastronomy : the case of Popayán, Colombia

Oliveira Moreira, Pablo Henrique de; Fraga, Carla; … - In: Administrative Sciences : open access journal 15 (2025) 5, pp. 1-21

through sustainable tourism marketing. Almost two decades later, this study examines how Popayán communicates and sustains its … image within the UNESCO Creative Cities Network (UCCN), guided by sustainable tourism marketing principles. Methodologically …

Persistent link: https://www.econbiz.de/10015406487

Understanding destination marketing processes through film tourism : local and global networks

Nakayama, Chihiro - In: Journal of travel and tourism marketing 41 (2024) 9, pp. 1177-1189

Persistent link: https://www.econbiz.de/10015183102

Keep it #unreal : exploring Instagram users' engagement with virtual influencers in tourism contexts

Xie-Carson, Li; Benckendorff, Pierre; Hughes, Karen - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 6, pp. 1006-1019

Persistent link: https://www.econbiz.de/10014633822

Researching destination branding in pandemic crises : a research agenda

Almeida, Giovana Goretti Feijó de; Almeida, Paulo - In: European journal of tourism, hospitality and recreation … 14 (2024) 1, pp. 165-178

COVID-19 posed challenges to all areas of society. This study aims to analyse the impact of COVID-19 on destination brand research between 2020 and 2022. Based on Scopus and Web of Science, the researchers analysed the impact of COVID-19 on destination branding research. Thus, the systematic...

Persistent link: https://www.econbiz.de/10015417163

A market segmentation study of solo travel intentions and constraints

Yang, Elaine Chiao Ling; Liang, Austin Rong Da; Lin, … - In: Journal of hospitality & tourism research : JHTR ; the … 49 (2025) 1, pp. 132-145

Persistent link: https://www.econbiz.de/10015192992

Exploring marketing strategies in wine tourism : a comparative study of Roussillon and Empordà wine regions

Camprubi, Raquel; Goncalves, Olga - In: International journal of wine business research 37 (2025) 1, pp. 1-26

Persistent link: https://www.econbiz.de/10015326986

The effect of educational, escapism, memorable tourism experience on sustainability-oriented loyalty in Kembang Island Park with the moderating effect of biodiversity knowledge : green marketing perspective

Naparin, Muhammad - In: Asia marketing journal 26 (2025) 4, pp. 255-268

Persistent link: https://www.econbiz.de/10015399150

Fantasy or reality? : unveiling the power of realistic narratives in tourism social media advertising

Can, Ali Selcuk; Ekinci, Yuksel; Dilek-Fidler, Setenay - In: Tourism management : research, policies, practice 106 (2025), pp. 1-16

Persistent link: https://www.econbiz.de/10015077614

Balancing economic benefits and environmental costs : introducing carbon footprint indicators in tourist market targeting

Gallego, Inmaculada; Font, Xavier; Torres-Delgado, Anna - In: Tourism management : research, policies, practice 107 (2025), pp. 1-13

Persistent link: https://www.econbiz.de/10015334534