Gusain, Amit; Verma, Sunil Kumar - In: Journal of tourism, sustainability and well-being 14 (2026) 1, pp. 37-54
This study explores how visitors' push motivations-novelty and prestige, Relaxation, and relationship enhancement-influence emotional involvement and overall Satisfaction within the context of sustainable farm tourism in Wayanad, Kerala. Primary data were collected from 385 visitors across five...