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Search: subject:"Trait transference"
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Brand image
3
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Persönlichkeitsmerkmal
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Agentenbasierte Modellierung
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Anthropomorphism
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Brand extension
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Brand trait transference
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Celebrity endorsement
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Cognition
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Consumer-brand congruency
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Creativity
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Entitativity
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Impressions of personality
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Kognition
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Kreativität
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Künstliche Intelligenz
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Markentransfer
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Sponsoring
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Sponsorship
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Spontaneous trait transference
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Spontaneous trait transference (STT)
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Hohenberger, Christoph
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Huang, Lexie Lan
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Ramo, Tânia
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International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
4
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Pairing up with anthropomorphized artificial agents : leveraging employee creativity in service encounters
Huang, Lexie Lan
;
Chen, Rocky Peng
;
Chan, Kimmy Wa
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 955-975
Persistent link: https://www.econbiz.de/10015048046
Saved in:
2
Old and exciting? : sport sponsorship effects on brand age and brand personality
Hohenberger, Christoph
;
Grohs, Reinhard
- In:
Sport management review
23
(
2020
)
3
,
pp. 469-481
Persistent link: https://www.econbiz.de/10012295897
Saved in:
3
Trait
transference
from brands to individuals : the impact of brand-behavior congruency
Jerónim, Rita
;
Ramo, Tânia
;
Ferreira, Mário B.
- In:
Journal of business research : JBR
88
(
2018
),
pp. 54-65
Persistent link: https://www.econbiz.de/10011869525
Saved in:
4
Celebrity
trait
transference
: when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
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