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Search: subject:"Transaction utility"
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Transaction utility
12
Consumer behaviour
11
Konsumentenverhalten
11
Theorie
8
Theory
8
transaction utility
6
Preismanagement
5
Pricing strategy
5
Nutzen
4
Reference price
4
Sales promotion
4
Utility
4
Verkaufsförderung
4
Acquisition utility
3
Behavioral economics
3
Transaction costs
3
Transaktionskosten
3
Verhaltensökonomik
3
Font size in ads
2
Judgment anomalies
2
Kundenbindungsprogramm
2
Low-cost strategy
2
Loyalty program
2
Niedrigpreisstrategie
2
Numeric cognition
2
Opportunity loss
2
Preis
2
Preiswettbewerb
2
Price
2
Price competition
2
Price promotions
2
Price size congruity
2
Product counterfeiting
2
Produktpiraterie
2
Windfall gains
2
Acquisition-transaction utility
1
Agricultural and Food Policy
1
Auction
1
Auction theory
1
Auktion
1
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Undetermined
16
Free
1
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Article
19
Book / Working Paper
1
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Article in journal
16
Aufsatz in Zeitschrift
16
research-article
2
Language
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English
18
Undetermined
2
Author
All
Aggarwal, Praveen
2
Banerjee, Tanmoyee
2
Basu, Paulomi
2
Chatterjee, Subimal
2
Ierlan, Magdoleen
2
Jiraporn, Napatsorn
2
Vaidyanathan, Rajiv
2
A. Pitman, Glenn
1
Akçay, Yalçın
1
B. Heath, Timothy
1
Blut, Markus
1
Cheng, Andong
1
Clark, Ronald A.
1
Goldsmith, Ronald E.
1
Heath, Timothy B.
1
Ho, Yi-Chun
1
Huang, Yunhui
1
Jin, Byoungho
1
Krishnamoorthy, Anand
1
Liang, Yongheng
1
Lin, Zhijie
1
Liu, Dan
1
Liu, Martin J.
1
Liu, Yan
1
Mitra, Santanu
1
Naimzada, Ahmad
1
Ngwe, Donald
1
Pecora, Nicolò
1
Pitman, Glenn A.
1
Ramkumar, Bharath
1
Sainam, Preethika
1
Sajeesh, Sajeesh
1
Sayman, Serdar
1
Shimokawa, Satoru
1
Song, Sang-young
1
Stadler Blank, Ashley
1
Staelin, Richard
1
Sun, Yacheng
1
Sákovics, József
1
Tramontana, Fabio
1
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Institution
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Agricultural and Applied Economics Association - AAEA
1
Published in...
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Review of marketing science
2
2013 Annual Meeting, August 4-6, 2013, Washington, D.C.
1
European Journal of Marketing
1
European journal of marketing
1
European journal of marketing : EJM
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of Consumer Marketing
1
Journal of consumer behaviour
1
Journal of economic development
1
Journal of evolutionary economics : JEE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of retailing and consumer services
1
Operations research
1
Quantitative Marketing and Economics
1
The journal of consumer marketing
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ECONIS (ZBW)
16
RePEc
2
Other ZBW resources
2
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1
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10
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20
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date (oldest first)
1
The impact of price discrepancies across channels on consumers' choice deferral : the role of lay belief about price discrepancies and anticipated regret
Liu, Dan
;
Liang, Yongheng
- In:
Journal of consumer behaviour
24
(
2025
)
4
,
pp. 2069-2085
Persistent link: https://www.econbiz.de/10015457462
Saved in:
2
Pricing cues and retail competition
Krishnamoorthy, Anand
;
Sainam, Preethika
- In:
Journal of retailing
101
(
2025
)
1
,
pp. 55-67
Persistent link: https://www.econbiz.de/10015396548
Saved in:
3
The conditional-promotion paradox : when and why conditional promotions decrease total sales of the promoted product
Cheng, Andong
;
Stadler Blank, Ashley
- In:
Journal of marketing research
62
(
2025
)
3
,
pp. 526-542
Persistent link: https://www.econbiz.de/10015596783
Saved in:
4
Competition and the regulation of fictitious pricing
Staelin, Richard
;
Urbany, Joel E.
;
Ngwe, Donald
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 826-846
Persistent link: https://www.econbiz.de/10014432716
Saved in:
5
An experimental understanding of
transaction
utility
in piracy
Basu, Paulomi
;
Banerjee, Tanmoyee
;
Mitra, Santanu
- In:
Journal of economic development
47
(
2022
)
4
,
pp. 123-141
Persistent link: https://www.econbiz.de/10013531219
Saved in:
6
What's in it for you? : examining the roles of consumption values and Thaler's acquisition-
transaction
utility
theory in Chinese consumers' green purchase intentions
Yuan, Ruizhi
;
Liu, Martin J.
;
Blut, Markus
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1065-1107
Persistent link: https://www.econbiz.de/10013350948
Saved in:
7
An analysis of "buy x, get one free" reward programs
Liu, Yan
;
Sun, Yacheng
;
Zhang, Dan
- In:
Operations research
69
(
2021
)
6
,
pp. 1823-1841
Persistent link: https://www.econbiz.de/10012815732
Saved in:
8
A
transaction
utility
approach for bidding in second-price auctions
Sayman, Serdar
;
Akçay, Yalçın
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 86-93
Persistent link: https://www.econbiz.de/10012288822
Saved in:
9
A cobweb model with elements from prospect theory
Naimzada, Ahmad
;
Pecora, Nicolò
;
Tramontana, Fabio
- In:
Journal of evolutionary economics : JEE
29
(
2019
)
2
,
pp. 763-778
Persistent link: https://www.econbiz.de/10012054523
Saved in:
10
Is online multiple-stores cooperative promotion better than single-store promotion? : misprediction from evaluation mode
Yang, Lu
;
Huang, Yunhui
;
Ho, Yi-Chun
;
Lin, Zhijie
- In:
Information & management : the internat. journal of …
56
(
2019
)
7
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012109445
Saved in:
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