Karimi, Ayar; Hassani, Omid Boyer; Tavakkoli-Moghaddam, Reza - In: Supply chain analytics 13 (2026), pp. 1-17
optimizes order allocation, substitution, and lateral transshipment while explicitly incorporating customer satisfaction through … objective function (around 72% of the total cost), whereas lateral transshipment accounts for less than 6%, indicating that well … substitution and transshipment. The findings provide actionable insights for e-tailers seeking to design resilient fulfillment …