Selecting appropriate market outlets offer the opportunity for farmers to capture a bigger share of the price paid by final consumers. However, smallholder farmers in developing countries are still confronted with myriad challenges regarding selecting profitable market outlets. Thus, the main...

Adopting new technology as a strategic resource can result in a competitive edge in any market. However, a competitive advantage cannot be acquired in the production of horticultural goods without first embracing the practices that are inextricably linked to those goods. This paper investigates...

Amidst the prevalence of certification and pursuit of global markets, there is a dearth of studies on compliance with EU certification standards and market outlet preference among mango farmers in Ghana. Therefore, this study sought to determine factors influencing mango farmers to produce to...

"The avocado is the quintessential symbol of aspirational living, a ubiquitous agricultural favorite, and the driver of an $18 billion global industry. How did this regional Latin American staple become a star of Super Bowl ads and a byword for wellness? Documenting more than a century of...

The study was conducted to model the drivers of PHLs along the Mango value chain. Three levels of the chain were examined: farm, wholesale, and retail levels. A semi-structured questionnaire was used to collect data. The sampling method was multistage in nature, where the counties were...

Many countries have attributed the decline in agricultural productivity, leading to decreased national and household food security, as a direct effect of climate change. The main objective of this study was to assess mango farmers' perception of climate change and the link between climate change...