The rapid growth of technology has transformed education from conventional classroom teaching to learner centred, flexible learning anytime anywhere resulting in the popularity of Massive Open Online Courses (MOOCs). It is evident that many MOOCs have adopted social media tools to engage their...

Purpose – Social media has become an important part of daily interpersonal communication in contemporary society. The purpose of this paper is to explore the attitudes of UK consumers by identifying the hidden information in tweets, and provide a framework which can assist industry...