Hosseini, Maryam; Abdolvand, Neda; Harandi, Saeedeh Rajaee - In: Digital business 2 (2022) 2, pp. 1-10
, using expectancy-value theory as a framework this study proposed a two-dimensional approach to examine the customers …. According to the results, customers who use both electronic and traditional bank services are more valuable. The two-dimensional …