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Subject
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Beschwerdemanagement 1 Beziehungsmarketing 1 Complaint management 1 Consumer behaviour 1 Financial sector 1 Financial services 1 Finanzdienstleistung 1 Finanzsektor 1 Konsumentenverhalten 1 Market research 1 Marktforschung 1 QDA 1 Qualitative Methode 1 Qualitative method 1 Relationship marketing 1 US financial industry 1 consumer complaints 1 credit card industry 1 customer dissatisfaction 1 customer feelings 1 customer sentiments 1 financial industry 1 qualitative data analysis 1 qualitative research 1 text statistical analysis 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Mongay, Jorge 1
Published in...
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International journal of trade and global markets 1
Source
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ECONIS (ZBW) 1
Showing 1 - 1 of 1
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Perceptions of consumers in the financial industry under a qualitative data analysis methodology
Mongay, Jorge - In: International journal of trade and global markets 9 (2016) 1, pp. 33-44
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