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~person:"Silberhorn, Nadja"
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Familienmarkenstrategie
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Hybrides Wahlmodell
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Nested Logit Modell
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Nested logit model
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cross-category brand loyalty
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hybrid choice model
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Silberhorn, Nadja
Hakenes, Hendrik
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Peitz, Martin
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Four essays on modeling brand choice and brand loyalty
Silberhorn, Nadja
-
2010
success of an
umbrella
branding
strategy using household panel data. Signaling theory provides a framework for the underlying …
Persistent link: https://www.econbiz.de/10009467262
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