Almost every food retailer offers them - temporary loyalty programs (TLPs). TLPs aim to enhance customer loyalty by offering enticing, product-based incentives. However, an emerging concern arises regarding the sustainability impact of these programs, and consumers have started questioning the...

Green packaging, branding, and eco-labeling are among the rising green marketing initiatives from food industry businesses that promote a sustainable brand image to potential consumers; this study examines the relevance of these two green marketing strategies on Vietnamese young consumers'...

The objective of this article was to detect green and non-green consumer profiles in Finland, Sweden, and the United Kingdom (UK), based on the perceived importance of product criteria (e.g. green production, price, quality, fashionability) in consumers' purchase decisions. We also examined...

The war in Ukraine triggered a big energy crisis, which particularly escalated in the winter of 2023 throughout all Europe. The crisis was a good opportunity for policymakers to encourage people to save electricity in the household. The aim of this paper is to analyse the changes in electricity...

Steelmaking represents one of the most carbon-intensive industries – second only to cement – and is responsible for 8% of global CO2 emissions. The creation of a market for premium, low-carbon emission steel products, or ‘green steel’, could serve as a means of generating revenue streams...

A detailed analysis of non-financial and sustainability reporting may indicate companies' attention to and responsibility regarding environmental, social, and economic aspects. This article investigates the correlation between environmental performance as a non-financial metric and financial...