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Search: subject:"Uni/ambivalent cognition-affect"
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Cognitive as opposed to affective country image : the moderating effect of cognition-affect intra-valence nature
Ma, Lin
;
Bian, Xuemei
;
Song, Zening
- In:
The journal of product & brand management
33
(
2024
)
8
,
pp. 968-985
Persistent link: https://www.econbiz.de/10015173294
Saved in:
2
Cognitive as opposed to affective country image: the moderating effect of cognition-affect intra-valence nature
Ma, Lin
;
Bian, Xuemei
;
Song, Zening
- In:
Journal of Product & Brand Management
33
(
2024
)
8
,
pp. 968-985
unveiling the
uni/ambivalent
cognition-affect
as a moderator of the relationship between cognitive/affective country image and …
Persistent link: https://www.econbiz.de/10015352154
Saved in:
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