Search Results - subject:"University branding"

Evaluating the influence of university ranking on the credibility and perceived differentiation of university brands

Kethüda, Önder - In: Journal of marketing for higher education 34 (2024) 2, pp. 736-753

Persistent link: https://www.econbiz.de/10015189705

Positioning strategies and rankings in the HE : congruence and contradictions

Kethüda, Önder - In: Journal of marketing for higher education 33 (2023) 1, pp. 97-123

Persistent link: https://www.econbiz.de/10014286246

Demystifying university rankings and their impact on reputation among consumers of higher education

Shin, Donghee; Shin, Hyeun-Dae - In: Journal of Tourism, Heritage & Services Marketing 6 (2020) 3, pp. 35-45

Purpose: Several universities in different countries are using their college ranking as a marketing and branding tool. Main scope of this paper is to investigate the interrelation between college rankings in Korea and how they affect university service marketing and reputation. Methods:...

Persistent link: https://www.econbiz.de/10012290752

Demystifying university rankings and their impact on reputation among consumers of higher education

Shin, Donghee; Shin, Hyeun-Dae - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 3, pp. 35-45

Persistent link: https://www.econbiz.de/10012506353

Using virtual reality to promote the university brand : when do telepresence and system immersion matter?

Shen, Jie; Wang, Yanyun; Chen, Chen; Nelson, Michelle R.; … - In: Journal of marketing communications 26 (2020) 4, pp. 362-393

Persistent link: https://www.econbiz.de/10012203481

How to connect with your best student prospects : saying the right things, to the right students, in the right media

Goodrich, Kendall; Swani, Kunal; Munch, James M. - In: Journal of marketing communications 26 (2020) 4, pp. 434-453

Persistent link: https://www.econbiz.de/10012203484

The impact of brand equity dimensions on university reputation : an empirical study of Georgian higher education

Khoshtaria, Tornike; Datuashvili, Davit; Matin, Arian - In: Journal of marketing for higher education 30 (2020) 2, pp. 239-255

Persistent link: https://www.econbiz.de/10012312397

Does the type of degree predict different levels of satisfaction and loyalty? : a brand equity perspective

Retamosa, Marta; Millán, Ángel; Moital, Miguel - In: Corporate reputation review : an international journal 23 (2020) 2, pp. 57-77

Persistent link: https://www.econbiz.de/10012296146

Defining the basic principles of University branding in Romania

ILIEŞ, Veronica Ioana; FĂRCAŞ, Paul-Alexandru - In: Management Intercultural (2013) 29, pp. 149-164

University branding is a concept that has gained popularity all over the modern world. In this context we believe that … university branding will gain popularity in the next years in Romania too. The idea of branding a higher education institution …

Persistent link: https://www.econbiz.de/10011079448

Brand personality in higher education : anthropomorphized university marketing communications

Rutter, Richard; Lettice, Fiona; Nadeau, John - In: Journal of marketing for higher education 27 (2017) 1, pp. 19-39

Persistent link: https://www.econbiz.de/10011706598